In a world characterised by the decline of traditional media and the expansion of social networks, strategic communication is an invaluable tool for building trust between citizens and state institutions. 

This study aims to map and compare strategic communication capabilities and practices in the Czech Republic and Poland and consequently suggest measures which could improve both systems. Read it in Czech or in English.

The project "Strategic Communication: Comparison of Czech and Polish Perspectives," was supported by the Czech-Polish Forum at the Ministry of Foreign Affairs of the Czech Republic and implemented in cooperation with the Centrum Analiz Propagandy i Dezinformacji.